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Elevators and Nosocomial infections
<p>Nosocomial infections are infections that patients contract inside of a hospital, due to contamination or germs present there. A patient undergoing treatment at a hospital is almost always has a weak immune system, which is more susceptible to infection. And the odds of contracting an infection are higher in operation theatres and ICUs. Most likely…</p>
Shrutin Shetty
Sep 14, 20213 min read
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The Middle Seat
<p>In 2019, the US FAA approved the company Molon Labe Seating‘s (MLS) landmark seat design for commercial airplanes. What MLS did, is take the problem of discomfort of middle-seat passengers, and attempted to solve it by: (i) widening the middle seat (from 18″ to 21″), and (ii) placing the seat slightly lower, and slightly…</p>
Shrutin Shetty
Aug 21, 20214 min read
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Life is a Highway
<p>India – More highways or Better National & Public Transport? This is an email I had sent to our Minister for Road Transport & Highways in January this year. Of course I am still optimistic (or delusional) enough to hope for a response or an opportunity to further discuss this topic. Either way, I…</p>
Shrutin Shetty
Feb 22, 20213 min read
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Segway
<p>With the stopping of production of Segways last year, but its more affordable robotic startup Ninebot doing well, one wonders if affordability must be integral to the success of a business depending on the business model and whom it aims to cater to.</p>
Shrutin Shetty
Jan 8, 20211 min read
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How much Attention do you pay to Detail?
<p>The sculpture of Moses by Italian Renaissance artist Michelangelo Buonarroti shows an inspiring and incredible attention to detail.</p>
Shrutin Shetty
Jan 8, 20211 min read
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The Paradox of Colour Choices
<p>Many of us are familiar with the paradox of choice, whether or not we have heard of the phrase itself. The paradox of choice, is our tendency to believe that more options or variants or choices in a given situation or purchase event is a good thing. After all, who wouldn’t want more flavours in…</p>
Shrutin Shetty
Dec 27, 20202 min read
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Books Recommended in Books
<p>The challenge of finding the names of Books Recommended in Books.</p>
Shrutin Shetty
Oct 29, 20201 min read
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Zomato’s Vertical Slider
<p>Zomato has a nicely done vertical slider for their filter options on their mobile app. It’s just simpler, logical and easy to use. Odd how we still have horizontal sliders on apps.</p>
Shrutin Shetty
Sep 21, 20201 min read
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Jane Elliott
Jane Elliott: image Heard of Jane Elliott? She’s an American schoolteacher and an anti-racism activist. She is especially famous for her...
Shrutin Shetty
Jun 8, 20201 min read
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My 9 Step Version of the Design Thinking Process
<p>My 9 Step Version of the Design Thinking Process This post about my 9-step version of the design thinking process has been long overdue. It is already explained in my book, ‘Design the Future’, but I also wanted to share it here for those interested. The five-step Stanford design thinking process is arguably the most…</p>
Shrutin Shetty
Sep 4, 201910 min read
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Choosing Business Opportunity to Avoid Change
<p>Choosing Business Opportunity to Avoid Change As an individual, if you have a habit your core doesn’t fully approve of, you’d find a disconnect that you might, either align with, or from time to time try to fix. It could be diet, fitness or even ethic related. And often, between control or restricting something for…</p>
Shrutin Shetty
Aug 18, 20191 min read
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Staying Power
<p>CrystalPlanet: Staying Power</p>
Shrutin Shetty
Feb 20, 20191 min read
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The pros and “Cons” of Storytelling
<p>The pros and “Cons” of Storytelling! Storytelling. Steve Jobs wasn’t the first to talk about, or practice it. Nor was he the first one to focus on the customer and build differentiation. Function and form. And he wasn’t the first to capture customer personalities, traits and passions in their marketing and communication, instead of just…</p>
Shrutin Shetty
Aug 22, 20184 min read
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The Non-Financial Side of Business
<p>The Non-Financial Side of Business A call with an industry colleague last week set in motion, thoughts on how we measure individual or business success. As a kid growing up in India in the 80’s, studies used to be quite a tricky part of life. Studying history, for instance. We had a ton of dates…</p>
Shrutin Shetty
Apr 11, 20182 min read
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Venture Capital Elevator Pitches
<p>Venture Capital Elevator Pitches I left my job at a venture capital (VC) firm in 2010. After freelancing for a bit I then worked with a high-technology company in the robotics space. I then started my own strategy consulting practice, which over the years has matured into an interesting blend of design thinking, management strategy…</p>
Shrutin Shetty
Apr 4, 20183 min read
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The Entrepreneur in a Venture Capital World
<p> The Entrepreneur in a Venture Capital World Imagine a food connoisseur has a vision of opening a restaurant. Selling a carefully crafted list of delicacies, whose preparation has taken years to refine. This aficionado has thought of everything. The cutlery that would highlight the preparations, what the entrance to the restaurant would be like, the…</p>
Shrutin Shetty
Mar 30, 20183 min read
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What’s Your Profession? Did You Bring More Soldiers?
<p>What’s Your Profession? Did You Bring More Soldiers? In 1970s, according to the TV series Mindhunter at least, the FBI was filled with accountants & lawyers instead of more relevant experts in areas that mattered. That is, in place of behavioral analysts. That seems to have been the case with the Indian Venture Capital industry…</p>
Shrutin Shetty
Mar 28, 20182 min read
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The Illusion of Ratings and Feedback
<p>The Illusion of Ratings and Feedback Life in present times has become an increasingly rapid process of experiences and feedback. Businesses are always asking us to rate the services or experiences they offer. And often, they feel inclined to “reward” us for it. While no one’s complaining about the free stuff or great discounts, are…</p>
Shrutin Shetty
Mar 7, 20184 min read
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Number Fifty-Four…The Bike with a Bamboo Core
<p>Number Fifty-Four… …The bike with a bamboo core! What does it take for innovation to be possible? Simply, just the intention. You need to want it badly enough to make it possible. I happened to see this online a long time ago. I am still in awe of it though. People in Ghana find themselves…</p>
Shrutin Shetty
Jan 24, 20181 min read
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Design Thinking – Shelters for the Homeless
<p>Design Thinking – Shelters for the Homeless [3.5 minute read] Here’s the next post, towards sharing stories and incidents around design thinking in daily lives, towards a better collective understanding. My earlier post was about taps at home, and why house helps might be wasting water. If you missed that, here’s the link. Now, in…</p>
Shrutin Shetty
Jan 10, 20183 min read
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