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Human Behaviour
Shrutin Shetty
Apr 9, 20184 min read
Why Design Thinking is Here to Stay
<p>Why Design Thinking is Here to Stay A close friend recently shared this article titled ‘Why Design Thinking will fail’, written in 2013 by Jeffrey Tjendra. Jeffrey is a designer entrepreneur and strategist. Among some of us friends, there was were points of disagreement on the article. Jeffrey does seem to have a good understanding…</p>
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Shrutin Shetty
Apr 4, 20183 min read
Venture Capital Elevator Pitches
<p>Venture Capital Elevator Pitches I left my job at a venture capital (VC) firm in 2010. After freelancing for a bit I then worked with a high-technology company in the robotics space. I then started my own strategy consulting practice, which over the years has matured into an interesting blend of design thinking, management strategy…</p>
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Shrutin Shetty
Mar 30, 20183 min read
The Entrepreneur in a Venture Capital World
<p> The Entrepreneur in a Venture Capital World Imagine a food connoisseur has a vision of opening a restaurant. Selling a carefully crafted list of delicacies, whose preparation has taken years to refine. This aficionado has thought of everything. The cutlery that would highlight the preparations, what the entrance to the restaurant would be like, the…</p>
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Shrutin Shetty
Mar 28, 20182 min read
What’s Your Profession? Did You Bring More Soldiers?
<p>What’s Your Profession? Did You Bring More Soldiers? In 1970s, according to the TV series Mindhunter at least, the FBI was filled with accountants & lawyers instead of more relevant experts in areas that mattered. That is, in place of behavioral analysts. That seems to have been the case with the Indian Venture Capital industry…</p>
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Shrutin Shetty
Mar 7, 20184 min read
The Illusion of Ratings and Feedback
<p>The Illusion of Ratings and Feedback Life in present times has become an increasingly rapid process of experiences and feedback. Businesses are always asking us to rate the services or experiences they offer. And often, they feel inclined to “reward” us for it. While no one’s complaining about the free stuff or great discounts, are…</p>
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Shrutin Shetty
Feb 28, 20181 min read
Pigs Rule
<p>Pigs Rule I recently found myself around a humorous discussion around politics at a relatives’ home.A grand aunt asked another relative if they planned on getting into politics. The relative laughingly retorted that for one to be in politics, they must be prepared to hit and to be hit. As an example, he cited a…</p>
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Shrutin Shetty
Jan 10, 20183 min read
Design Thinking – Shelters for the Homeless
<p>Design Thinking – Shelters for the Homeless [3.5 minute read] Here’s the next post, towards sharing stories and incidents around design thinking in daily lives, towards a better collective understanding. My earlier post was about taps at home, and why house helps might be wasting water. If you missed that, here’s the link. Now, in…</p>
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Shrutin Shetty
Jan 4, 20185 min read
Design Thinking – Water Taps at Home
<p>Design Thinking – Water Taps at Home [7 minute read] I’ve had the habit of applying aspects of Design Thinking to my work and personal life for some time now. In fact, off late it is literally a ‘permanently on’ app running in my head. I use it to review products or services, or to…</p>
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Shrutin Shetty
Dec 20, 20172 min read
Vulnerability of Tech Processes and Human Decisions
<p>Vulnerability of Tech Processes and Human Decisions Here are two interesting incidents I came across online in the last week. One, about a seemingly harmless vulnerability in an online service’s process. The other, a possible vulnerability in human decisions in a human-dependent, traditional business. First of, a French literary buff, conducted an interesting experiment. It…</p>
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Shrutin Shetty
Sep 7, 20176 min read
Design Thinking: What a Patient Wants
<p>Design Thinking: What a Patient Wants Design Thinking is a relatively new concept in many countries including India. It is, however, already some decades old now. And having been practicing it for a few years now, I often get asked what it is about. And for examples of its applications. For starters, design thinking is…</p>
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Shrutin Shetty
Aug 11, 20172 min read
Form or Function?
<p>Form or Function? How about Form and Function? The eternal fight between form and function. Between show and effectiveness. Between being followed by a herd with questionable loyalty, and walking with a small group with unwavering conviction in your vision. Here’s a fancy looking video by HBX, Harvard‘s online programs platform. Professor Christensen undoubtedly sounds like…</p>
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Shrutin Shetty
Aug 4, 20172 min read
India’s Roads and Bottlenecks
<p>India’s Roads and Bottlenecks Bottlenecks and traffic jams on the streets. Are they an unavoidable phenomenon, or something we caused or created? Same with the lack of lane discipline in Indian drivers. Are drivers always to blame? Or could it be, that some part of the problem is because of how our roads are designed?…</p>
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Shrutin Shetty
Jan 26, 20142 min read
Hope you don’t have a Rolled Model?
<p>Hope you don’t have a Rolled Model? We all have role models? Well, at least most of us do. And can we ever admire them enough? While it’s great if you have idols or role models, something I suggest to friends and acquaintances is that you should not be amazed by your role models. Instead, find out what it is about…</p>
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