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Human Behaviour
Shrutin Shetty
Nov 3, 20214 min read
Sample Size of One: The Rose Negotiations
<p>Image: source The Replication Crisis is an ongoing crisis where it has been difficult or impossible to reproduce findings of scientific studies. The field of behavioural science too, has had its challenges with replicating past research findings. Some years ago, peer-reviewed scientific journal, Nature Human Behaviour, attempted to replicate 21 social and behavioural science studies…</p>
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Shrutin Shetty
Oct 13, 20211 min read
What if We could Mute Serial-Forwarders on WhatsApp Groups
<p>What if WhatsApp had a feature that allows a user to mute specific person(s) in groups? The user who mutes another user on a group is simply not shown messages from that user.<br />
And, both sides win. The serial forwarder gets whatever pleasure they get, and no one has to suffer for it.</p>
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Shrutin Shetty
Sep 14, 20213 min read
Elevators and Nosocomial infections
<p>Nosocomial infections are infections that patients contract inside of a hospital, due to contamination or germs present there. A patient undergoing treatment at a hospital is almost always has a weak immune system, which is more susceptible to infection. And the odds of contracting an infection are higher in operation theatres and ICUs. Most likely…</p>
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Shrutin Shetty
Aug 27, 20212 min read
An Idea for Food Delivery Services
<p>A feature to allow you to schedule food orders with your preferred food delivery service.</p>
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Shrutin Shetty
Aug 21, 20214 min read
The Middle Seat
<p>In 2019, the US FAA approved the company Molon Labe Seating‘s (MLS) landmark seat design for commercial airplanes. What MLS did, is take the problem of discomfort of middle-seat passengers, and attempted to solve it by: (i) widening the middle seat (from 18″ to 21″), and (ii) placing the seat slightly lower, and slightly…</p>
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Shrutin Shetty
Jun 29, 20214 min read
Constraints and the beautiful A-10
<p>Constraints and the beautiful A-10. Contrary to oddly popular belief:<br />
1. constraints help make a better product (or service), and<br />
2. a good innovative product or service does not need to be expensive</p>
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Shrutin Shetty
Jun 17, 20212 min read
Exploitative Businesses & Divine (and Tech) Interventions
<p>As some businesses get increasingly exploitative, sometimes other businesses and sometimes a divine intervention comes to counter the effect.</p>
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Shrutin Shetty
Feb 22, 20213 min read
Life is a Highway
<p>India – More highways or Better National & Public Transport? This is an email I had sent to our Minister for Road Transport & Highways in January this year. Of course I am still optimistic (or delusional) enough to hope for a response or an opportunity to further discuss this topic. Either way, I…</p>
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Shrutin Shetty
Feb 6, 20213 min read
Bitcoin
<p>Bitcoin, Bit(e)coin I’ll start by saying that I clearly don’t know much about cryptocurrency. I’ll also add that it would be incredibly beneficial to have a global currency that works securely without the need for intermediaries and their resulting transaction fees. However, I find bitcoin a bit concerning, and here are my thoughts…</p>
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Shrutin Shetty
Jan 8, 20211 min read
How much Attention do you pay to Detail?
<p>The sculpture of Moses by Italian Renaissance artist Michelangelo Buonarroti shows an inspiring and incredible attention to detail.</p>
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Shrutin Shetty
Dec 27, 20202 min read
The Paradox of Colour Choices
<p>Many of us are familiar with the paradox of choice, whether or not we have heard of the phrase itself. The paradox of choice, is our tendency to believe that more options or variants or choices in a given situation or purchase event is a good thing. After all, who wouldn’t want more flavours in…</p>
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Shrutin Shetty
Jun 8, 20201 min read
Jane Elliott
Jane Elliott: image Heard of Jane Elliott? She’s an American schoolteacher and an anti-racism activist. She is especially famous for her...
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Shrutin Shetty
Jan 9, 20202 min read
Soap Dispenser Design
<p> Soap Dispenser Design This here is an ancient shampoo dispenser that broke last month. It was a crappy design for a few reasons. Firstly, because of how the pumps are placed (at the bottom). It would not stand on its own when you needed to refill. You either…</p>
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Shrutin Shetty
Sep 6, 20193 min read
Shared Tables
<p>Shared Tables This amusing but perhaps effective picture I saw in this tweet last month got some thoughts rolling. We could all use some personal space in public. Especially in countries like India. Where the population, combined with the general lack of regard for other’s personal space can be quite a challenge. Growing up, I…</p>
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Shrutin Shetty
Sep 4, 201910 min read
My 9 Step Version of the Design Thinking Process
<p>My 9 Step Version of the Design Thinking Process This post about my 9-step version of the design thinking process has been long overdue. It is already explained in my book, ‘Design the Future’, but I also wanted to share it here for those interested. The five-step Stanford design thinking process is arguably the most…</p>
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Shrutin Shetty
Aug 18, 20191 min read
Choosing Business Opportunity to Avoid Change
<p>Choosing Business Opportunity to Avoid Change As an individual, if you have a habit your core doesn’t fully approve of, you’d find a disconnect that you might, either align with, or from time to time try to fix. It could be diet, fitness or even ethic related. And often, between control or restricting something for…</p>
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Shrutin Shetty
Feb 20, 20191 min read
Staying Power
<p>CrystalPlanet: Staying Power</p>
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Shrutin Shetty
Sep 13, 20183 min read
The Stanford Marshmallow Experiment, Delayed Gratification and more
<p>Image: The Stay Puft Marshmallow Man from the Ghostbusters movie, 1984 The Stanford Marshmallow Experiment, Delayed Gratification and more In June this year, Jessica Calarco wrote a very interesting article around the famous Stanford marshmallow experiment from the 1960s, which were a number of studies conducted by psychologist Walter Mischel. Mischel was studying correlation between children who…</p>
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Shrutin Shetty
Aug 22, 20184 min read
The pros and “Cons” of Storytelling
<p>The pros and “Cons” of Storytelling! Storytelling. Steve Jobs wasn’t the first to talk about, or practice it. Nor was he the first one to focus on the customer and build differentiation. Function and form. And he wasn’t the first to capture customer personalities, traits and passions in their marketing and communication, instead of just…</p>
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Shrutin Shetty
Jul 4, 20182 min read
Airline Seats and Behaviour
<p>Airline Seats and Behaviour Do you think those extremely uncomfortable airline seats have anything to do with our behaviour when we are flying? Remember the last flight you took. Unless you were traveling business or first class, you can’t forget the tiny seats. And the armrests, that always seem to have gotten closer from the…</p>
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