DTEveryday

<p>Many of us are familiar with the paradox of choice, whether or not we have heard of the phrase itself. The paradox of choice, is our tendency to believe that more options or variants or choices in a given situation or purchase event is a good thing. After all, who wouldn&#8217;t want more flavours in&#8230;</p>

<p>Zomato has a nicely done vertical slider for their filter options on their mobile app. It&#8217;s just simpler, logical and easy to use. Odd how we still have horizontal sliders on apps.</p>

<p>If you are a manager struggling with business growth or stuck with trying to create the next great product or service, till 14th September, head to https://www.ateamstrategy.in/ for relevant options for quick innovation or growth challenge related support on call. No hassles of long, expensive consulting projects. Just simple help with uncomplicating challenges and suggesting ways to solve or innovate.</p>

Jane Elliott: image Heard of Jane Elliott? She’s an American schoolteacher and an anti-racism activist. She is especially famous for her...

<p>My 9 Step Version of the Design Thinking Process This post about my 9-step version of the design thinking process has been long overdue. It is already explained in my book, ‘Design the Future’, but I also wanted to share it here for those interested. The five-step Stanford design thinking process is arguably the most&#8230;</p>

<p>Airline Seats and Behaviour Do you think those extremely uncomfortable airline seats have anything to do with our behaviour when we are flying? Remember the last flight you took. Unless you were traveling business or first class, you can&#8217;t forget the tiny seats. And the armrests, that always seem to have gotten closer from the&#8230;</p>

<p>Why Design Thinking is Here to Stay A close friend recently shared this article titled &#8216;Why Design Thinking will fail&#8217;, written in 2013 by Jeffrey Tjendra. Jeffrey is a designer entrepreneur and strategist. Among some of us friends, there was were points of disagreement on the article. Jeffrey does seem to have a good understanding&#8230;</p>

<p>Design Thinking &#8211; Shelters for the Homeless [3.5 minute read] Here&#8217;s the next post, towards sharing stories and incidents around design thinking in daily lives, towards a better collective understanding. My earlier post was about taps at home, and why house helps might be wasting water. If you missed that, here&#8217;s the link. Now, in&#8230;</p>

<p>Design Thinking &#8211; Water Taps at Home [7 minute read] I&#8217;ve had the habit of applying aspects of Design Thinking to my work and personal life for some time now. In fact, off late it is literally a &#8216;permanently on&#8217; app running in my head. I use it to review products or services, or to&#8230;</p>